Metcalfe's Skinny Popcorn-Food Packaging by Springetts Brand Design

Springetts Brand Design Portrays The Metcalfe's Skinny Popcorn Food Packaging

Springetts Brand Design, the author of the award winning design Metcalfe's Skinny Popcorn - Food packaging by Springetts Brand Design points out, The creative solution was a range of packs with a distinctive design that reflected the brand's engaging, vibrant and light-hearted personality. Bold colour combinations were introduced for each flavour variant and to give strong on-shelf standout. The popcorn 'dudes' add personality and also help communicate flavours. The 'placard' logo and lock-up evolves from the existing logo, and takes a generic shape to create a distinctive and ownable equity. It reflects the brand's passion for creating the tastiest, healthiest popcorn..

Metcalfe's Skinny Popcorn-Food Packaging by Springetts Brand Design Images:

VIA: http://competition.adesignaward.com/design.php?ID=54829

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